The Ohza clothing range was established in October 2008. For three to six months I struggled to crack the market, because people were not familiar to style, colors and type of printing used on the brand.

Ohza is a nickname shortened from the Sesotho given name Mpho; which means Gift. It is derived from thenickname Phoza as it was shortened to be easily pronounced and sound slang.
I named the clothing range after me, because that's how i"m expressing myslef through fashion hence the slogan "Expression in Fashion".

Marketing

The Ohza clothing range is a colourful and unique brand which targets the youth that is influenced by the urban culture of mixed and expressed colors worn these days. The brand also targets both genders influenced by variety of Fashion and music genres such as Hio Hop, Pop and Rock. Anyone with style can wear the Brand.

Brand Highlights

In 2009 that's when everything started moving up, the brand was starting to be seem on the Hip Hop e-TV show Shiz Niz worn by Mo, Black Pearl, Zola and Krea who are all presenters of the show.
A couple of months later the response was so good that even "Slikour" one of the members of skwatta kamp came onboard by endorsing the brand.

From that moment the brand featured on the Skwatta Kamp video "Summer Song" worn by Slikour and Flabba. That feature created visibilty success for the brand so musch that it brought alongside South Africa's finest Hip hop artists and groups such as Deep Level, Mr Selwyn, Amu, Shugasmakx, Bozza, Nesh, Kwesta, N'Veigh, Natsi. 985, Element, TP, F-Eezy, T'do and HHP.

Since then the brand has featured on numerous music videos such as Deep Level "Kozogozogo", Skwatta Kamp" Summer Song, HHP " Make Monyeke", Mr Selwyn "Get em up", 985, "Shapa" and lastly Kwesta "Stomp" Currently working closely with Mr Selwyn doing marketing campaigns, also with 985 and Kwesta. The brand will be available at stores like Hush and ritual stores.